Predicting election outcomes in India is considered a hazardous exercise. But not for Pradeep Gupta and Axis-My India. Since 2014, the team has consistently predicted elections with great accuracy. For instance, in the recent Haryana assembly elections, Axis-My India was the only pollster predicting that the BJP is likely to fall short of a majority.
In this conversation with Pradeep Gupta, CPR Fellow Rahul Verma will try to understand how Axis-My India conducts its election surveys and what makes him India's most successful pollster.
About the speaker:
Pradeep Gupta is the Chief Managing Director (CMD) of Axis-My India. He is a first-generation entrepreneur with interests that extend across the media industry and market research.
Please RSVP at firstname.lastname@example.org. The seating at the venue can accommodate up to 60 people on a first come first serve basis.
This discussion is supported by Rosa Luxemburg Stiftung - South Asia.