The method behind India's most successful pollster: Rahul Verma in Conversation with Pradeep Gupta, Axis-My India

24 December 2019

Watch the full video (above) of the discussion on ‘The method behind India's most successful pollster’ featuring CPR Fellow, Rahul Verma, in conversation with Pradeep Gupta, Chief Managing Director of Axis-My India.

Predicting election outcomes in India is considered a hazardous exercise. But not for Pradeep Gupta and Axis-My India. Since 2014, the team has consistently predicted elections with great accuracy.  For instance, in the recent Haryana assembly elections, Axis-My India was the only pollster predicting that the BJP is likely to fall short of a majority.

In this conversation with Gupta, Rahul Verma tried to understand how Axis-My India conducts its election surveys and what makes him India's most successful pollster.

The question and answer session that followed can be accessed here.

This discussion was supported by Rosa Luxemburg Stiftung - South Asia.

The views shared belong to individual faculty and researchers and do not represent an institutional stance on the issue.