Centre for Policy Research
15 November 2020

With the State of Odisha being declared as ODF in 2019, the focus now lies in leveraging the momentum for creating and sustaining clean and sanitized villages through the delivery of adequate FSM services to all the residents of rural areas. Envisioning towards ‘Swachha Odisha Sustha Odisha’, the Odisha Rural Sanitation Policy (ORSP) 2020 aims to achieve open discharge free villages through FSM. This is to be realised through the adoption of safe and hygienic behaviour and systems towards FSM; adoption of hygiene-related practices through awareness-building and behaviour change; and effective implementation of Information and Communications Technologies (ICTs).  

Implementation of FSM projects in urban areas for so many years underscored the need to focus on the supply and demand side of FSM intervention. To get the FSM initiative to gain success, demand generation in the community is important. IEC, therefore, plays a critical role in generating the demand for FSM. In light of the learning from the urban FSM projects and SBM (II) FSM thrust, a rural FSM IEC and BCC strategy stand critically relevant for the state.  

This strategy entails different modes and media for promoting behavior change at different categories of stakeholders and resolving the concerns of FSM across the sanitation value chain. The strategy impresses on the use of interpersonal and mass communication along with people centered advocacy to draw attention to the safe and scientific FSM in the sanitation value chain.   

The strategy note has been prepared under the Dhenkanal Pilot Project for Solid and Liquid Waste Management (SLWM) supported by UNICEF. 

SUGGESTED CITATION: Gupta, P. & Dwivedi, A. 2020. ‘IEC/BCC Strategy for FSM in Rural Dhenkanal’. CPR Report. New Delhi: Centre for Policy Research. DOI: 10.13140/RG.2.2.16928.51202