Biotechnology is receiving wide attention from policymakers, researchers, business houses, financial institutions and entrepreneurs. It is, however, still so much a part of laboratory research that its terminologies, techniques, processes and developments are still an enigma. And taming this technology as a business enterprise is proving complex and difficult.
In the present publication Prof P.D. Malgavkar has attempted to explain the intricacies of this technology so that these could be understood by a layman. Whilst indicating its possibilities in the field of agriculture, health, chemicals and energy, he has brought home the ethical issues and engineering challenges involved in its development and commercialization. He has suggested entry avenues in biotechnology business for both the existing business houses and new research entrepreneurs and has spelt out specific financial and marketing strategies suitable at different stages of the business venture.Publisher Page>