Journal Articles

THE BJP’s victory in 2014 was described as a black swan – a rare event that is unlikely to be ever repeated. To everyone’s surprise, the party returned to power with an even bigger mandate in 2019. The BJP’s success in improving upon its 2014 performance has indeed forced us to revisit our existing theories on how Indians vote. Thus, we need a paradigmatic shift to understand how electoral majorities are likely to be constructed in 21st century India.